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United Wholesale’s new consumer-facing effort has its logo on video game team’s jerseysPair of Max Broock Realtors sign separate deal to sponsor team’s local houseDeals are one-year sponsorships Pistons Gaming Team Members of the Pistons Gaming Team show off T-shirts featuring United Shore’s consumer-facing web brand. The Pistons Gaming Team the esports video game squad sibling of the Detroit Pistons said Tuesday that it has inked one-year corporate sponsorship deals with the new consumer-facing arm of Pontiac-based United Shore Financial Services LLC designer replica belts , and with a couple of real estate agents.The six-man video game team, known better as PistonsGT and operating out of a specialized gaming practice room inside the Palace of Auburn Hills, wears jerseys with United Shore’s FindAMortgageBroker.com branding across the chest during its matches that are streamed online as part of the NBA 2K League that launched in the spring, PistonsGT said in a statement.The deal, whose financial value wasn’t disclosed, also has the FindAMortgageBroker.com logo appear in the on-court apron signs displayed on the team’s virtual home court during games. The mortgage business also will own the “Uncut Gaming” digital content series, PistonsGT said. The behind-the-scenes series is player personality profiles and an inside look at professional esports gaming. Digital content and social media sponsorships have emerged as revenue streams for traditional and esports teams in recent years.FindAMortgageBroker.com also is now PistonsGT’s official mortgage partner, the team said.In the other deal, PistonsGT has signed an agreement with Noah Cohen and Melanie Bishop of Max Broock Realtors to become the team’s official housing partner. As part of the NBA 2K League offers free team-provided housing for the players drafted by the 17 participating clubs, and PistonsGT players live in a fully-furnished living West Bloomfield Township space for the six-month season (they fly to New York City to play matches and tournaments). The house is a Cohen and Bishop listing, and expected to go back on the market after the season. Players next season likely will live in apartments in downtown Detroit, where the Pistons basketball team moved last season.Under the sponsorship deal, there will be a digital house tour series and the branding “Pistons GT Home Court presented by Max Broock Noah Cohen
